Whether you need readership or viewership tracked, whether your source is print, TV, radio or web, Universal has the survey resources required to successfully complete your research.

CASE STUDY EXAMPLES:

After ABC, CBS, NBC, CNN, Fox, and The AP broke up VNS, Universal Survey Center was chosen as a key member for Absentee and Exit Polling

  • Geography: State and National (Presidential, Congressional, Senatorial, and Gubernatorial)
  • Absentee Methodology: Outbound CATI
  • Exit Poll Methodology: Inbound CATI
  • Real time feeds

Specialty Satellite Radio

  • Measure awareness and usage
  • Methodology: Ongoing tracking using specialty web panel
  • Real time reporting

Magazine Readership Tracking

  • Multi / Mixed Mode Methodologies:  Customers using Email and CATI, Prospects using Universal’s Web Panel and CATI

One of the largest movie research organizations requires outsource CATI services:

  • Geography: National markets
  • Methodology: Outbound CATI
  • English and Spanish interviewing
  • Extremely tight field periods




With each and every study, we combined our understanding of specific industries with team of strategic thinkers to create the best approach to reach your target audience with the best methodology to conduct the survey.

We use Universal's proprietary list sources which include the universe of your target audience. Our global partner network of telephone, address, web panel, and email sample providers, plus online community networks provide access to almost anyone imaginable.

Our research operations centers support qualitative, qual/quant, and quantiative methods with skillfully trained recruiters and moderators, thousands of multilingual interviewers on 500 CATI stations, global web access, and a series of partnerships with facilities and online communities.