Industry Focus & Expertise

Universal Survey is the only firm aligning data collection services with specific industries.  Our more than 1000 sector specialists provide consultation and execute survey data collection efficiently and accurately.


Marketing professionals need immediate answers.  Opinionsite Panel provides researchers fast access to quality respondents for quantitative and in-depth qualitative research.

Opinionsite panelists are recruited via a controlled mix of:

  • Elite alumni networks
  • Opt-in email lists
  • Targeted panel referrals
  • Banner advertisements
  • Newspaper classified ads
  • Telephone interviewing

Panelists are profiled by 120 data points covering lifestyles, technology usage, family composition, and state of health.

Panelists are also profiled by profession, including industry, title and job responsibility.

Opinionsite Overview- PDF Download (Please be patient while the PDF downloads)

Opinionsite Targeting Capabilities- PDF Download (Please be patient while the PDF downloads)

Esomar 26 Opinionsite- PDF Download (Please be patient while the PDF downloads)