Industry Focus & Expertise

Universal Survey is the only firm aligning data collection services with specific industries.  Our more than 1000 sector specialists provide consultation and execute survey data collection efficiently and accurately.


Universal works with the exclusive providers of the National Election Exit Polls to collect real time polling data on US elections.   This data is used by the major US television news networks and the Associated Press to forecast the results of Congressional, Senate and even Presidential elections and is used in their election news broadcast coverage on election nights.

Universal Survey has used RDD, Address-Based, Cell Phone, Voter List samples and even Opinionsite to conduct public opinion polling, absentee ballot surveys and exit polling for local, state and national elections.  In addition, Universal also conducts polling for major Universities and Social Research Firms.

Universal follows all AAPOR Standards, meets required Contact, Response, and Cooperation rates on mandated studies, and will provide:

  • Temporary and Final Disposition Codes, including Eligible Non-Interview, Unknown Eligible Non-Interview, and Non-Eligible Codes
  • Contact Rates (CON1, CON2, CON3)
  • Response Rates (RR1, RR2, RR3, RR4, RR5 and RR6)
  • Cooperation Rates (COOP1, COOP2, COOP3, COOP4)
  • Refusal Rates (REF1, REF2, REF3)

As data collection experts for the public opinion sector, we understand the heighted fail-safe and security requirements. Universal recognizes the need to keep information safe, secure and reliable.  Our IT systems meet or exceed our client’s requirements, and to be sure, we test systems regularly.

Universal Survey Polling Services – PDF Download
Election and Political Insights Overview - PDF Download