A leading market research data collection firm specializing in global consumer and executive interviewing

Since 1997, Universal has conducted millions of telephone and web surveys from New York to California, London to Tokyo, and Moscow to Capetown.

From years of extensive telephone and web survey experience, we have developed expertise among hard-to-reach populations, and now hold the keys to successfully interviewing the following audiences:

• Medical audiences, including general and specialty physicians, nurses, hospital administrators, pharmacists, and consumers who suffer from a range of medical conditions.
• Business audiences, including business owners, “C” level professionals, Vice Presidents, lawyers, accountants and MIS/IT professionals.
• Opinion, community, academic and religious leaders.
• Bilingual and multilingual consumer and business audiences.
• Children and teens.
• Low incidence product and service users.

In addition, Universal possesses expertise in the following industries.

Services •  Energy •  Entertainment •  Financial •  Government •  Healthcare •  Media •  Political polling •  Restaurant / fast food •  Retail •  Transit •  Travel and leisure

Products •  Apparel / fashion •  Business equipment •  Durables (auto, appliances) •  Hardware / software •  HBAs / personal products •  Medical •  Packaged foods / beverages •  Pharmaceuticals •  Toys / games

Agencies / Consultants •  Advertising agencies •  Corporate identity firms •  Management consulting firms Non-Profit Sectors •  Government sectors •  Industry organizations •  Social agencies