Telephone, web and multi-mode interviewing, programming, data tabulation, and sample procurement
From our headquarters in New York City, we provide
Computer Assisted Telephone Interviewing: With over 500 CATI equipped telephone interviewing stations, Universal offers domestic and international consumer and executive business-to-business telephone interviewing services. We keep you updated daily with the status of your project through computer generated progress reports that detail quota groups and any special tallies you request including screener terminations, sample dispositions, incidence, length of interview and CPI. You are aware of the status and cost of your study at all times. Daily top-line reports are also available upon request so that you can look at important data as field work progresses.
Web Interviewing: We offer design, implementation and launching of web surveys. Our hardware and software provide uptime guarantee and accommodates many simultaneous hits to ensure successful web data collection time and time again.
- Design, implementation and launching of web surveys provided
- Large staff of extensively trained programmers to handle difficult models including multiple card sets and intricate rotations
- Project directors and programmers work with you to create in-depth charts or tables in most aesthetically pleasing manner
- Marginal data and toplines available at any point during field
- Link provided to real time reports allowing you to see updates any time day or night
CATI and Web Programming: Universal offers programming for all of our projects using software from CFMC, SPSS and Confirmit. Our programming department works with your questionnaire designers to program your study to your exact specifications and assures that you get the data outcome layout you want.
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Multi Mode Interviewing: Utilize multiple methods of contact and survey participation to ensure high levels of respondent cooperation and participation.
- Capable of reaching and interviewing respondents using multiple methods
- Phone, fax, and email are used to recruit respondents to a telephone and/or web survey
- Each piece of sample is assigned an easy-to-remember ID and password (ie, respondent’s phone number)
- Easy-to-remember web address, ID and password provided to respondent
- Respondent can log on to website or call Universal to complete survey, or Universal can call respondent to complete survey.
- Universal’s staff available via world-wide toll free numbers for assistance
Data Tabulation, Coding and Data Entry: Universal offers data tabulation services, coding, and data entry as a complete package or as separate components of a research project.
Translation and Multilingual Interviewing: From our central location, our multi-cultured staff of programmers, translators, supervisors, monitors and interviewers are here to administer surveys worldwide in dozens of languages.
We currently conduct interviews in the following languages:
| French | Japanese | Russian | |
| German | Korean | Spanish | |
| Greek | Mandarin/Cantonese | Tagalog | |
| Hebrew | Polish | Urdu/Hindi | |
| Italian | Portuguese | Vietnamese |
Universal maintains relationships with many language schools and centers in New York. These centers provide us with access to many other languages.
Sample Procurement: Universal works closely with well-known sample companies, telephone list and web panel sample in a complete range of geographic specifications.
- Universal and sample provider work together to provide all of your sample needs for US and Global coverage
- Client lists can be matched by Universal
- Universal maintains up-to-date database of all US physicians for telephone or online interviewing
800 Inbound, Email and Fax Services: Universal has developed an affordable and efficient method to interview hard-to-reach respondents. We first place calls to respondents, leave messages with our 1-800 number for respondents to call back, and immediately send out customized email and/or fax invitations. When respondents call back, the inbound call can be routed to a supervisor for transfer to one of our interviewers or a respondent can logon to take the survey.
Predictive and Power Dialing Services: Dialers automatically dial phone numbers, leaving the data collector to interact with respondents. All busies, disconnects, answering machines, faxes and modems are detected by the system and automatically dispositioned into the Survent phone files before they reach the data collector. By eliminating faxes, modems and disconnects in this way, productivity is increased and list integrity is improved.
CATI On or Off-Site Monitoring and Digital Recording: Monitoring is an important component of telephone interviewing. It not only ensures quality, but provides insight into what your target audience is really saying. At any point, you can monitor your project, either from your home, office, or by visiting Universal. In addition, interviews can be digital recorded, and emailed to you in a .wav file format for your review, and for you to use in client presentations.
Web monitoring and pretesting: Using in-house software, view and listen in “real-time” to respondents participating in online surveys
- Parties login to survey site to view respondent’s progress during a survey. See flow of survey and trouble spots.
- Hear respondent’s comments and discuss with your clients without respondent hearing your conversation
- Live IM chat available during session (blind to respondent)
- Debrief respondent at end of call through Universal representative
Reporting: Our staff of trained programmers can set reports up for you to view, or with minimal training from our staff, you can design and run your own reports. Universal's web survey online reporting tool gives you the flexibility to create and view your data in various formats. Our staff of trained programmers can set reports up for you to view, or with minimal training from our staff, you can design and run your own reports.
