Survey Solutions

Our cornerstones are our survey solutions:  online and offline, new and old, traditional and cutting edge.

Best hardware and software solutions to ensure efficient and accurate execution.
Systems engineered for maximum functionality, flexibility and redundancy.

• CFMC Survent with Pro-T-S Predictive Dialers
• SPSS Quancept with MR Dialers
• Sawtooth Modeling software
• Confirmit

Using Confirmit, Universal has tackled and successfully programmed the most difficult studies. Here are some examples of our more interesting work:

• SIMALTO (Conjoint) – SImultaneous Multi Attribute Level Trade Off
• Highlight Text – Capture highlighted text as the question response
• Display Summary – Provides additional window to display what responses are selected
• Clickable map – Respondent clicks the map and we capture that location as the data
• Card Sort – An interactive way to rate responses
• Video Clip – USC provides control to ensure respondents watch the whole video
• Top-of-mind Recall – Picture disappears after a few seconds
• Verbatim – Examples of who we clarify and Probe within an online study
• Magazine / Newspaper / Brochure – Flipping through pages in a publication